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Klaviyo Sync & Neto Metrics

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Once you enable the Klaviyo and Neto integration, it's important to fully understand the data that will begin to sync from Klaviyo and Neto.

In Klaviyo navigate to Analytics menu option and go to the Metrics tab where you can view all of the metrics in your account. From the All integrations dropdown select API to filter for all the metrics that the app is creating from Neto data.

 

Below is a list of all the metrics synced from Neto and an explanation of the data included along with each metric. Fields that are created as a list allow you to select individual items within the list to segment your data.

 

On This Page

  • Started Checkout
  • Placed Order
  • Ordered Product
  • Fulfilled Order
  • Cancelled Order
  • Onsite Metrics
  • Active on Site
  • Viewed Product
  • Test your Onsite Tracking

 

Started Checkout

This event is tracked when a customer enters his/her contact details during the Neto checkout process and clicks continue.

To keep track of this event, the Neto Add-on Abandoned Cart Saver should be installed.

This event syncs with a checkout URL property, which links back to each customer’s unique cart. If someone opens an abandoned cart email from a new device, this link will rebuild the person's cart when clicked through. You can filter and target Started Checkout events based on the following criteria:

  • Value: The total value of the cart at time of started checkout.
  • ItemNames: A list of each product name on order.
  • Categories: A list of all categories that are associated with products on order.
  • Checkout URL: The checkout URL for rebuilding the customers cart.
  • Items: A list of each orderline that contains fields:
    • SKU
    • ProductName
    • Quantity
    • ItemPrice
    • ProductURL
    • ImageURL

 

Placed Order

This event is tracked when a customer completes the checkout process and creates an order in your Neto store.

You can filter and target Placed Order events based on the following criteria:

  • Value: The total value of the placed order.
  • OrderID: The unique ID of the order in your store.
  • ItemNames: A list of each product name on order.
  • Categories: A list of all categories that are associated with products on order.
  • Brands: A list of all brands that are associated with products on order.
  • Item Count: The total number of items in the order.
  • Discount Codes: Any discount or coupon codes someone used towards the order.
  • Total Discounts: The total amount of any coupons or discounts if someone used a code.
  • Source Name: Sales channel.
  • Items: A list of each orderline that contains fields:
    • SKU
    • ProductName
    • Quantity
    • ItemPrice
    • ProductURL
    • ImageURL

 

Ordered Product

This event is also tracked when a customer places an order, but a separate event is tracked for each item someone purchases. For example, if someone buys a t-shirt and a pair of pants, one Placed Order event will be tracked along with two Ordered Product events -- one Placed Order event for the purchase as a whole, and then one Ordered Product event for the t-shirt and one Ordered Product event for the pants.

The events Klaviyo tracks includes detailed information about each product someone purchases. You can filter and target Ordered Product events based on the following criteria:

  • Value: The total value of the placed order.
  • OrderID: The unique ID of the order in your store.
  • ItemNames: A list of each product name on order.
  • Categories: A list of all categories that are associated with products on order.
  • Brands: A list of all brands that are associated with products on order.
  • Item Count: The total number of items in the order.
  • Discount Codes: Any discount or coupon codes someone used towards the order.
  • Total Discounts: The total amount of any coupons or discounts if someone used a code.
  • Source Name: Sales channel.
  • Items: A list of each orderline that contains fields:
    • SKU
    • ProductName
    • Quantity
    • ItemPrice
    • ProductURL
    • ImageURL

 

Fulfilled Order

This event is tracked when an order is marked as "dispatched" in your Neto store.

You can filter and target Fulfilled Order events based on the following criteria:

  • Value: The total value of the placed order.
  • OrderID: The unique ID of the order in your store.
  • ItemNames: A list of each product name on order.
  • Categories: A list of all categories that are associated with products on order.
  • Brands: A list of all brands that are associated with products on order.
  • Item Count: The total number of items in the order.
  • Discount Codes: Any discount or coupon codes someone used towards the order.
  • Total Discounts: The total amount of any coupons or discounts if someone used a code.
  • Source Name: Sales channel.
  • Items: A list of each orderline that contains fields:
    • SKU
    • ProductName
    • Quantity
    • ItemPrice
    • ProductURL
    • ImageURL

 

Cancelled Order

This event is tracked when an order is marked as "cancelled " in your Neto store.

You can filter and target Cancelled Order events based on the following criteria:

  • Value: The total value of the placed order.
  • OrderID: The unique ID of the order in your store.
  • ItemNames: A list of each product name on order.
  • Categories: A list of all categories that are associated with products on order.
  • Brands: A list of all brands that are associated with products on order.
  • Item Count: The total number of items in the order.
  • Discount Codes: Any discount or coupon codes someone used towards the order.
  • Total Discounts: The total amount of any coupons or discounts if someone used a code.
  • Source Name: Sales channel.
  • Items: A list of each orderline that contains fields:
    • SKU
    • ProductName
    • Quantity
    • ItemPrice
    • ProductURL
    • ImageURL

 

Onsite Metrics

Our metrics are created from our servers. If you would like onsite metrics you can set them up within your store theme or the Neto 3rd Party Script section. Klaviyo recommended onsite metrics include:

  • Active on Site
    When someone visits your website.
  • Viewed Product
    When someone views a product.

Follow the Klaviyo guide on adding onsite metrics.

 

Here is a DIY example of adding the scripts for onsite metrics yourself. This is a guide that works for most users but may not apply to your store design or setup. Consult your developer or Neto for additional support.

In Neto go to Settings & Tools > All Settings & Tools > Custom Scripts or update your theme code.

Click Add New button in top right corner

Add a Name for your custom script.

 

Active on Site

In Page Header tab paste this code:

 

<script type="text/javascript" async="" src="https://static.klaviyo.com/onsite/js/PUBLIC_API_KEY/klaviyo.js"></script>

<script>
!function(){if(!window.klaviyo){window._klOnsite=window._klOnsite||[];try{window.klaviyo=new Proxy({},{get:function(n,i){return"push"===i?function(){var n;(n=window._klOnsite).push.apply(n,arguments)}:function(){for(var n=arguments.length,o=new Array(n),w=0;w<n;w++)o[w]=arguments[w];var t="function"==typeof o[o.length-1]?o.pop():void 0,e=new Promise((function(n){window._klOnsite.push([i].concat(o,[function(i){t&&t(i),n(i)}]))}));return e}}})}catch(n){window.klaviyo=window.klaviyo||[],window.klaviyo.push=function(){var n;(n=window._klOnsite).push.apply(n,arguments)}}}}();
</script>

<script>
window.onload = function() {
var userEmail = '[@email@]';
if (userEmail && userEmail !== '') {
window.klaviyo && klaviyo.push(['identify', {
'$email': userEmail
}]);
}
window.klaviyo && klaviyo.push(['track', 'Active on Site']);
};
</script>

 

Remember to replace PUBLIC_API_KEY with your actual key from your Klaviyo account: https://help.klaviyo.com/hc/en-us/articles/115005062267

We use the neto tag of [@email@] to capture a users identification. If you use a different tag on forms, checkout or login pages please adjust accordingly.

 

NetoScriptHeader2.png

 

Viewed Product

In Product page (under description) tab paste this code:

 

<script>
window.klaviyo && window.klaviyo.push(['track', 'Viewed Product', {
'Product Name': '[@name@]',
'Product ID': '[@sku@]',
'Price': '[@price@]',
'URL': window.location.href,
'Image URL': '[@image_url@]',
'Category': '[@category@]'
}]);
</script>

 

NetoScriptProduct.png

 

Click Save and perform tests to confirm set up is working with your Klaviyo account.

 

Test your Onsite Tracking

Klaviyo provides this guide for testing.

After enabling tracking on your site, you can test that tracking is set up properly by following these steps:

  1. Navigate to your website.
  2. Add the following to the end of your store url, replacing example@gmail.com with your email address:
    ?utm_email=example@gmail.com
  3. After you reload the page, search in Klaviyo for your email address.
  4. You should see that a Klaviyo profile has been created for you (if one didn't exist already) and that this site visit has been tracked on your activity feed.
  5. To see a feed of all tracked activity for the Active on Site and Viewed Product metrics, navigate to Analytics > Metrics. You can click on each metric to analyze tracked data through an activity feed, activity map, charts, best people, and cohort reports. You can also filter by source. Filter by API to see active on site and viewed product events (these events have a gear icon).

For issues consult your developer or Neto support.

 

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