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Klaviyo Sync & Neto Metrics

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  • Overview
  • Metrics
    • Abandoned Cart
    • Placed Order
    • Ordered Product
    • Fulfilled Order
  • Synced Customer Data
  • Frequency of the Neto Sync
  • Verify your Order Data

Overview

Once you enable the Klaviyo and Neto integration, it's important to fully understand the data that will begin to sync from Klaviyo and Neto.

In Klaviyo navigate to Analytics menu option and go to the Metrics tab where you can view all of the metrics in your account. From the All integrations dropdown select API to filter for all the metrics that the app is creating from Neto data.

Metrics

Below is a list of all the metrics synced from Neto and an explanation of the data included along with each metric.

Abandoned Cart

This event is tracked when a customer enters his/her contact details during the Neto checkout process and clicks continue. The event that Klaviyo tracks includes all of the product information about the items in someone's cart including product names and categories so you can use this information in your abandoned cart emails. To keep track of this event, the Neto Add-on Abandoned Cart Saver should be installed.

This event syncs with a checkout URL property, which links back to each customer’s unique cart. If someone opens an abandoned cart email from a new device, this link will rebuild the person's cart when clicked through. You can filter and target Checkout Started events based on the following criteria:

  • $value: The total value of the cart at time of started checkout. This may include any line prices, taxes, shipping costs, tips, and discounts.
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Collections: The complete set of collections or categories applied to the product, e.g., t-shirts, men's and sale
  • Item Count: The number of items in the order, e.g., 2
  • Checkout URL: The checkout URL useful for rebuilding the person's cart.

Placed Order

This event is tracked when a customer completes the checkout process and creates an order in your Neto store. The event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images and variant information so you can use that information in purchase follow up emails. You can filter and target Placed Order events based on the following criteria:

  • $value: The total value of the placed order, inclusive of shipping and any applied discounts
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Collections: The complete set of collections or categories applied to the product, e.g., t-shirts, men's and sale
  • Item Count: The number of items in the order, e.g., 2
  • Discount Codes: Any discount or coupon codes someone used towards the order, e.g., SPRING2015; while this isn't synced as a specific metric, there will be a Discount Codes property for each order that will allow you to see who purchased using particular codes.
  • Total Discounts: The total amount of any coupons or discounts if someone used a code, e.g., 10.00
  • Source Name: Sales channel (e.g.POS, Mobile etc.)

Note

Placed Order and Ordered Product events are synced to Klaviyo seconds apart. For this reason, it is important to be consistent with the metric you use to trigger and filter your flows and segments. For example, if your flow is triggered by the Placed Order event and you add a filter to exclude anyone who Ordered Product since starting the flow, all recipients will be skipped because the two events are separate, but sync seconds apart. As a best practice, use the Placed Order event to trigger and filter flows and segments.

Ordered Product

This event is also tracked when a customer places an order, but a separate event is tracked for each item someone purchases. For example, if someone buys a t-shirt and a pair of pants, one Placed Order event will be tracked along with two Ordered Product events -- one Placed Order event for the purchase as a whole, and then one Ordered Product event for the t-shirt and one Ordered Product event for the pants.

The events Klaviyo tracks includes detailed information about each product someone purchases. This is useful when creating behavioral segments based on product variant options and other detailed information that's not available in the Placed Order event. You can filter and target Ordered Product events based on the following criteria:

  • $value: The total value of the item purchased; no shipping costs or discounts included
  • Name: The name or title of the ordered product in Neto, e.g., t-shirt
  • Variant Name: The name or title of the product variant in Neto, e.g., red, size medium t-shirt
  • SKU: The SKU of the product variant, e.g., REDMEDIUMTSHIRT
  • ProductID: The ID associated with the product in your store
  • Quantity: The total quantity ordered of the product
  • Collections: The complete set of collections or categories applied to the product, e.g., t-shirts, men's and sale
  • Tags: Any tags applied to the product in your store
  • Variant Option: <OptionName>: the name and value of any variant options for the variant ordered, e.g., Variant Option: Size would be Medium and Variant Option: Color would be Red
  • Attribute: <AttributeName>: the name and value of any product attributes for the product ordered, e.g., Attribute: Season would be Spring

Fulfilled Order

This event is tracked when an order is marked as "dispatched" in your Neto store. Klaviyo will track a Fulfilled Order event specifically when we sync an order with a Order Status of "dispatched."

The event Klaviyo tracks includes all product information regarding the items someone purchased including product names and images so you can use that information in purchase follow up emails. You can filter and target Fulfilled Order events based on the following criteria:

  • $value: The total value of the fulfilled order
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Collections: The complete set of the collections of the products in someone's order, e.g., t-shirts, men's, pants, and sale
  • Item Count: The number of items in the order, e.g., 2
  • Discount Codes: Any discount or coupon codes someone used towards the order, e.g., SPRING2015
  • Total Discounts: The total amount of any coupons or discounts if someone used a code, e.g., 10.00

Synced Customer Data

In addition to the metrics Klaviyo syncs from Neto, Klaviyo will also create a unique profile for every customer that we sync. When we sync contact information, there are also certain custom properties that may get added to each Klaviyo Profile. You can use these properties in segments and in flows. Here are the properties that are automatically synced from Neto:

  • Email, First and Last Name, City, State/Region, Zip Code, Country, Phone Number: These built-in Klaviyo fields are automatically populated with all available data from Neto
  • Accepts Marketing: Whether or not a customer has opted-in to receive marketing, e.g., True/False

Frequency of the Neto Sync

Metrics and profile properties from Neto are synced in batches. You should see event data appear in your Klaviyo account within 15 minutes of when the event is tracked in your Neto store.

Because we sync all metrics in batches, any information that might be added to an order after it is processed will not sync into Klaviyo. The app does not re-sync metrics after the initial event takes place, so no tags or adjustments made to an order after-the-fact will be updated in Klaviyo.

Verify your Order Data

Klaviyo imports all of your Neto data. To verify this, you can compare the number of orders on a particular day with what's in the Neto interface and confirm they match. Click on the Metrics tab, find the Placed Order metric, and click on it. This will take you to the metric's reporting page and show the last 30 days of data by default.

Hover over yesterday's data point or look in the table of data below the chart to see how many orders you had yesterday. Compare that number to what's stored in Neto and you should see them match exactly. If they don't, the most likely issue is your Klaviyo account's timezone doesn't match Neto's timezone. To check your timezone setting, go to your account page, then click the Organization tab at the top.

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